Meta Ads
Lead and sales campaigns on Facebook and Instagram, built on clean tracking, a simple funnel and regular testing.
Our Meta Ads approach
Tracking first, then a funnel built to learn, test and scale.
Tracking first
Before any ad runs, we add the Meta Pixel and set up conversion tracking with GTM and GA4 for key actions: Add to Cart, Purchase, form submissions and call button clicks.
A simple, effective funnel
We introduce your brand to new audiences, retarget people who showed interest with value-driven messages, then focus on the people most likely to buy or enquire.
Testing and fresh creative
We test different strategies, audiences and creatives to find what resonates, and keep your ads fresh.
Monitor and scale
We watch performance closely. What works gets scaled up; what does not gets a different approach. You get regular check-ins and reports.
What you get
- Campaign setup
- Ad set and ads structure
- Audience targeting
- Compelling ad copy
- Bidding suggestion
Ongoing management
- Manage and optimize the campaigns
- Create new campaigns (if needed)
- Create retargeting campaigns (if needed)
- Choose the right audience based on ongoing performance data
- Bid management and adjustments based on campaign performance
- Ad budget review and distribution
- Performance reports
- A/B testing (if needed)
From first message to launch
Share your Facebook page or website URL and we will review it first.
Share your page or website
Send your Facebook page URL or website URL so we can review it.
Review and tracking check
We study your business with a focus on Facebook and Instagram ads, and check whether conversion tracking is set up.
Goal, location and budget
You tell us your campaign goal, target location and ad budget, and review a short project checklist.
Tracking setup
We set up browser-side tracking and test it by submitting a lead form.
Campaign launch
Campaigns go live with the agreed structure, audiences and ad copy.
Optimize and report
We manage and optimize for the rest of the month and send performance reports.
Access and information
Everything stays in your ownership; we only work through partner access.
Browser-side tracking access
While setting up conversion tracking we test it by submitting a lead form, so we know it really works.
- Website backend admin access
- Google Tag Manager admin access
- Google Analytics 4 (GA4) admin access
Meta Business Manager access
Partner access to your Business Manager with full control of these assets:
- Facebook page
- Facebook ad account
- Instagram account
- Dataset / Pixel
Campaign details
So we can plan the next steps properly, please share:
- Your campaign goal
- Targeted location
- The ad budget you want to spend
Simple, fixed project price
Meta Ads Management
Tracking setup, campaign build and a full month of management and optimization.
- Conversion tracking setup (Meta Pixel, GTM, GA4)
- Campaign, ad set and ads structure
- Audience targeting, ad copy and bidding suggestion
- Management, optimization and performance reports
Ad spend is paid directly to Meta. After you confirm, we send a custom offer to get started.
Ready for a clearer Meta Ads strategy?
Send us your Facebook page or website URL and we will review your tracking and ad funnel, with clear next steps whether we work together or not.